How To Use Web Streaming For Marketing Purposes

There are lots of ways to promote your website. Reasons to do so are varied. You may want to bring in visitors so you can make advertising revenue. Or, you may be selling a product or service. While the average image and text website is fine for marketing, Web streaming can be even better. This is especially the case if you do both. You can put streaming video on your website or at another location and refer viewers to your site. If you want video on your site, there are a few ways to get it there.

One way is by owning, renting or leasing your own video streaming server. This is expensive and requires professional installation and maintenance. Very large companies and sites have their own video server. An example would be a television network who has streaming video on their site, because of the amount of visitors they would need a server to handle the demand and provide the highest quality video and audio. For most sites, this is not necessary and is more trouble and cost than it is worth.

The most affordable way to get video on your site is through a hosting provider. Hosting providers charge a fee to host your video on their server and allow you to place it on your own website. The cost will depend on the provider and the features they offer. Some video streaming providers have different packages for different website needs. You may need a basic package that could be free or low cost, or you may need a more extensive package which will cost more. Check around and compare before making a final decision regarding your video streaming hosting provider.

You can also use a free video streaming provider like Ustream. This lets you present Web streaming for free but your video appears on the provider site rather than your own. You can embed or link to the video on your site, however. For starter sites and those that do not require their own server or host for video, this is a very easy and affordable way to utilize the power of video. There are unlimited possibilities for website owners who are trying to attract their target market. Webcasts should be tailored to the style and expectations of the visitors you are trying to bring in for the best results and return visits.






 

Video Streaming News:

 

StreamingMedia.com Industry Announcements - StreamingMedia.com (press release)

StreamingMedia.com Industry Announcements
StreamingMedia.com (press release)
"Elemental has achieved remarkable momentum in the streaming media market and I look forward to further extending our business and international reach," said Godfrey. "I plan to focus on driving the company's continued growth throughout Asia and .

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Verizon, Redbox team up to offer DVD, streaming-video service
Phone company Verizon Communications will challenge Netflix and start a video-streaming service this year with Redbox and its DVD-rental kiosks...


Verizon to set up streaming service with Redbox
Phone company Verizon Communications Inc. will challenge Netflix and start a video streaming service this year with Redbox and its DVD rental kiosks...


Dialogic Launches Unique Software Solution to Measure and Track Viewers . - MarketWatch (press release)

Dialogic Launches Unique Software Solution to Measure and Track Viewers .
MarketWatch (press release)
VisionVideo is being launched with one of the premier streaming media companies in the world - MobiTV. "MobiTV has long been a believer in seamlessly delivering an overall high quality of experience while maintaining network efficiency," said MobiTV, .

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Faculty talk online video stream for upcoming fall semester - Daily O'Collegian

Faculty talk online video stream for upcoming fall semester
Daily O'Collegian
"We see this as a platform to develop video capability which is going to serve us in everything we do," Hargis said. The streaming site will be run by a two media companies called thePlatform and Hemisphere Interactive. ThePlatform is an online video .

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Family Vacation Includes $11000 in Streaming Movies - Streaming .
Streaming Services news, reviews and tips for selecting the best online movie & tv viewing subscription...


Verizon teams up with Redbox to offer video streaming service
Carrier is getting into the video streaming business through a new partnership with Coinstar, the company that owns the Redbox video rental kiosk business...


 

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